Every day, thousands of people are typing your product into Google with their credit card already on the desk. The only question is whether they land on your page or your competitor's. We make sure it is yours - profitably.
Most accounts we audit have the same three issues, in roughly the same order: tracking that has been broken since iOS 14, a Performance Max campaign eating budget without anyone knowing what it actually does, and a Search campaign optimising for "conversions" that are mostly contact-form spam.
None of this is the account manager's fault. It is what happens when you let Google's defaults run for 18 months and trust the dashboards.
Most accounts have grown by accretion. Three account managers, six campaign experiments, two agency switches. The result is a tangle nobody can read.
We strip it down. Clean campaign architecture. Match-type discipline. Negative keyword hygiene. A structure you could hand to a new buyer and they would know what is going on in 20 minutes.
If your tracking is wrong, every decision Google's algorithm makes is wrong with it. We rebuild conversion tracking with GA4, GTM server-side, and where it matters, enhanced conversions with first-party data.
For ecom: revenue and margin signals into the bid layer, not just "purchase". For B2B: SQL-stage and revenue-stage events, not contact form fills.
Every channel inside Google has a job. Search captures live demand. Pmax fills the gaps. Shopping owns the comparison shopper. YouTube builds the consideration set Search later harvests.
We use them as a system, not as separate campaigns. Pmax does not steal Search credit. Shopping bidding is brand-segmented. YouTube is funded by demand it actually creates.
You will not see "engagement" metrics or "branded impressions" in our reports. You will see new customer ROAS, blended ROAS, CAC, contribution margin and pipeline.
Every Monday we send a short Loom and a one-page P&L view. If a number is going the wrong way, you know why before you have to ask.
-61% cost per qualified demo
Stripped a 2,400-keyword account down to 184 high-intent terms. Added server-side tracking for SQL-stage events. Sales accepted demos went up 2.4x in 11 weeks while spend stayed flat.
4.2x ROAS at 3x the spend
Scaled Pmax from $8K/month to $26K/month without ROAS dropping below 3.5x. Re-built the product feed with margin-weighted bidding. Margin contribution went from $19K to $84K/month.
Tracking fixes and account cleanup usually show up in the numbers inside 3-4 weeks. Scale gains take 60-90 days because we will not push spend until the unit economics say it should hold.
Default is "take over and restructure". Building a new MCC from scratch loses historical conversion data the algorithm has been learning from. We only start fresh when the existing account is unsalvageable - which is rare.
Yes. Feed optimisation is included. We rewrite titles for search intent, fix attributes that block Shopping eligibility, and segment feeds by margin tier so the highest-margin SKUs get the bid weight.
Tell us on the audit call. We have run Google for supplements, B2B SaaS, financial services, telehealth and more. There are workarounds for almost every policy concern, and we will tell you upfront if there are not.
Free 30 minute audit. We screen-share through your accounts, point out exactly where the money is going, and tell you straight up whether we are the right team to fix it.
Book your audit ->hello@scalebros.com - reply within one business day