Two thirds of US product searches start on Amazon. If you sell physical goods, that shelf is the single most expensive piece of real estate in ecommerce - and most brands hand it over to competitors for free. We come from inside that world. First agency I built was Amazon-only. We know where the money is.
Almost every plateau on Amazon comes down to the same thing. The brand is laser-focused on Sponsored Products ACoS, while the rest of the account - organic share, repeat purchase, DSP, brand defense - gets ignored. ACoS looks healthy. Total ad cost as a percentage of total revenue (TACoS) tells a different story.
Then there are the listings. Half the brands we audit are running a 19% conversion rate on a hero product that could convert at 28% with better copy, better images and a fixed A+ Content stack. No amount of bid optimisation fixes that.
Before we touch a single bid, we fix the conversion layer. Titles rewritten for the buyer, not the keyword spreadsheet. Bullet points that handle real objections. Image sequences that pre-sell the product before the customer hits "add to cart".
Premium A+ Content where it makes sense. A Brand Store that is not just a category page but a guided journey from new visitor to multi-product cart.
Tight campaign architecture by intent: branded defense, category broad, competitor conquesting, long-tail discovery, retargeting. Each one with its own budget logic and its own bid posture.
Sponsored Brands video where the category supports it. Sponsored Display retargeting that recovers customers who bounced on a competitor's listing.
DSP is where Amazon ads stop being a search engine and start being a media platform. Off-Amazon retargeting, audience lookalikes from your actual buyers, lifecycle campaigns for subscribers who are about to churn.
Most brands we work with see DSP turn from a "we tried it once" line item into 15-25% of their Amazon ad spend, driving incremental revenue Sponsored Products cannot reach.
We do not run on ACoS targets. We run on TACoS and contribution margin, modelled per SKU and per marketplace. Inventory feeds into the bid layer so we stop pushing spend on items about to go out of stock.
Every Monday: a one-page view of new customer revenue, organic share, ad-attributed revenue, true profitability. The whole picture, not the ACoS slice.
+218% revenue in 90 days
$42K to $134K monthly revenue after rebuilding 47 listings and consolidating 12 fragmented Sponsored Product campaigns into a 4-tier structure. TACoS dropped from 38% to 19% over the same period.
5 markets launched in 6 months
Took a single-market brand into DE, FR, IT, ES and NL. Localised listings, market-specific PPC strategy, EU-wide DSP retargeting. Combined non-US revenue overtook US revenue inside 9 months.
Both. We actively manage accounts across the US, UK, EU (DE, FR, IT, ES, NL, SE, PL), and beyond. International expansion is one of our strongest plays - we have launched brands into 14 marketplaces.
We are not your seller-central support team, but yes - we help with Brand Registry, listing suppressions, ungating, and case management on issues that block growth. We have direct contacts inside Amazon for the bigger problems.
Flat monthly. Not a percentage of ad spend. We will never have an incentive to push your spend higher than the unit economics support.
Yes. Copy, A+ content design, lifestyle imagery direction, infographics. Listing photography on request - we work with a network of product photographers in the US and EU.
Free 30 minute audit. We screen-share through your seller central, dig into TACoS, listings and DSP, and tell you straight up whether we are the right team to fix it.
Book your audit ->hello@scalebros.com - reply within one business day